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GSM's strategic cooperation with auto joint-venture giant

Peking University, Apr. 14, 2014: FAW-Volkswagen Audi and the Guanghua School of Management at Peking University (PKU GSM) set up the strategic cooperation on April 11. 


Based upon a strategic cooperation contract signed by Ge Shuwen, Executive Vice President of Audi Sales Division, and Cai Hongbin, dean of PKU GSM, the two parties would join hands to establish a PKU GSM-Audi Management Research Center.



The Center’s unveiling moment, with Cai (L) and Ge


The newly-founded center, which is the first academic institution in China researching the top-grade auto market, endeavors to promote innovation and transformation in the future.


PKU and FAW-VW Audi would explore and provide a platform for the cooperation between theory and practice, facilitating the education of high-level managerial talents and the research of typical case in business development.


The opening VCR of the ceremony showed the concordant philosophy of PKU GSM and FAW-VW Audi – “transformation, innovation, responsibility, promotion”. After the VCR, Zhu Shanlu, Chairman of PKU Council, confirmed the tremendous significance of the strategic partnership of both sides.


Chairman Zhu's greeting speech


Chairman Zhu also indicated that universities, different from old days, began to play a major role in shouldering social responsibilities. He thanked for the support of FAW-VW, “As PKU striving to become a world class university, we need more communications and collaborations. We appreciate to cooperate with enterprises, since these opportunities can congregate the theoretical wisdom of PKU and the practical experience of the corporations,” said Zhu.


Ge Shuwen also pointed out the similar ideas valued by FAW-VW and PKU GSM, “115-year old Audi and 116-year old PKU shared the same core values during their development, which is inclusiveness, initiative and innovation. Our cooperation combines all the advantages into a joint force and will achieve mutual benefits.”


“FAW-VW and PKU GSM cherish the same ideals, follow the same path and stick to the same principles,” Cai Hongbin agreed, “Audi promotes social progress by giving impetus to the development of car industry. And in GSM, we dedicate ourselves to advance management knowledge and cultivate business leaders for China and the global society.”


In the Q&A session, top administrators of both sides answered the questions from the media. “We plan to further the cooperation both in scope and depth, especially in the respect of training qualified personnel and combining the methods of international and domestic management,” Cai responded to the media.



Written by: Meng Yiran

Edited by: Li Wenrui

Source: PKU News