May. 20, 2025
Pop Mart’s Si De shares the story behind a global creative empire, one toy at a time
Si De(left) with Zhang Ying(right), Associate Dean of Guanghua School of ManagementPeking University, May 20, 2025: When Si De, Executive Director and COO of Pop Mart, was asked what drives the company’s global success, he didn’t talk first about data, distribution, or design. He...